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Who Are We
Founded in 2012 as RealShoppee, an Assisted Rural eCommerce company “To Sell and Deliver Products, which are Aspirational but Affordable to the Last Mile of India” which covers about 600,000 villages.

PanPin was initially conceptualized and validated as RealShoppee Pvt. Ltd. from 2012 to 2017, serving 500K happy customers spread over 596 districts in 36 States & UT, with a total sales topping INR 315 M. The last mile delivery to all the remote part of India was possible through a strong strategic tie-up with India Post since last 5 years. Scaling of the sales network was done through Rural Retail Entrepreneur program and Assisted Ecommerce.

With one of the co-founders exiting the startup, existing investor group - KLCP Holdings has acquired the stake and absorbed into the KLCP Holdings Group, reaffirming their commitment to grow the Rural Commerce.

PanPin with the full support of KLCP Group’s financial backing and distinguished leadership is forging ahead to make it a synonymous with trustworthy Virtual Commerce destination for Rural India.

PanPin Retail is a Rural Commerce company, with a clear focus to bridge the gap between 6.5 Lakh Villages of India and rest of the world, through technology-enabled commerce and last-mile delivery logistics. We are currently empowering the Rural India by giving access to a host of products which are aspirational and affordable. In near future we will be creating a market for the goods and services produced in Villages for the Urban areass.

PanPin in its current iteration is using Innovative Social Entrepreneurial Programs, Deep Technology integrations, Logistics Partnerships to serve the 68% of Rural India which have been traditional excluded from the main stream ecommerce.

How We Differ
The unstoppable mission is to take the complete coverage of 600,000 villages into PanPin by deploying 100,000 Foot on Street Network.

850mn i.e, 68% of Indian Population lives in Rural India and contributes to more than half of GDP. According to Accenture report, rural consumers are now more aspirational, striving to purchase branded, better quality products. Rural per capita consumption for 2011-12 touched US$ 69 billion which was 19% more than previous year and is expected to cross US$100bn by 2025.

As per a study by IAMAI the Rural Internet users are 60mn (<7%) and Community Service Centers and Cyber Cafes are the main point of access for more than 40% of them. It is expected that in another 5years Rural India would get Wired to the Internet with innovative far reaching technologies such as 4G, Wifi, national broadband, air jaldi, project loon and so on.

Our Key Differentiators are:

  • Ease Of Shopping - Less than 200mn people know English or can type their address or have email id which is the market which PanPin services with its Deep Technology Interfaces and Integrations.
  • Reach - We had previously built a strong association with 1.5 Lakh Post Offices divided into 19114 Pincodes, out of which we have delivered to 18204 Pincodes. In our current iteration we are building an extensive delivery network with a trifecta of rural entrepreneurs, logistic companies and innovative technologies to achieve increased reach.
  • Comfort & Trust - Rural India is comfortable to shop when they can speak and see the product physically and virtually. PanPin builds trust through a 30 days and Refund and Replace Guarantee program and Post-delivery “How to Get Value” programs for the purchased products.
Our Team

SubbaRaju Pericherla

Co-Founder & CEO - PanPin

Suresh Kamireddy

Founder - KLCP Holdings
What We Do

Rural Focused

We may change the District - State or Region but our FOCUS to the Rural India which is 6,00,000 Villages categorised from Tier 5 to 8 with a population of less than 5000

Aspirational Products

We have been serving the rural markets since 5 years and have been working towards products which are aspirational and desirable but not available easily

Affordable Pricing

We work towards ensuring First Point purchase and last point sales which gives us leverage in terms of giving best pricing to our customers without compromising on the quality

Business at Mind - People at Heart

We are here for doing business but never at the cost of losing our Vision of creating Worlds Biggest Rural Network without compromising on well being of People

Digital India - a Reality

We are working towards 6,00,000 connected Villages which will enable us to give them all the Digital Services, Banking, Product Sales & Funding all at their door step

Pan India Presence

The unstoppable mission is 6,00,000 villages - 80Cr People covered through 1,00,000 Feet on Street Network without compromising on the affordability, quality, services and commitments
Our Legacy
Kms of Travel
Real Saathi On boarded
Orders Serviced
Pincodes Covered
Reach Us

Corporate Address

3rd Floor, Sai Ganesh Towers, 100 ft Road, Ayyappa Society, Madhapur, Hyderabad, Telangana - 500081.

Call Us

+91 709-3040-506

© 2018 Realshoppee Retail Pvt Ltd.